Tag Archives: marketing

We get a lot of marketing-related emails from people who basically want to pay us to write about their product or who want to give us free samples to say nice things. That’s a perfectly fine way to make a living, but it’s not what we do.

Still, since those emails generally involve a lot of self-aggrandizing, they’re often worth a chuckle or two. What follows may be a real email, or it may be us parodying an email.

What do you think of the text below: Real or Fake?

Todd,

More info below but Mako Vodka, a new vodka to the Detroit area, has a slew of beach-themed cocktails that I thought could work for a Memorial Day cocktail piece. I have drink images to go along with these and can send along a sample of Mako (it recently won a Gold Medal from the Beverage Testing Institute).

I know there are a 101 vodkas out there, but Mako is less about the crazy flavors and more about a mindset. The brand, which is named after the Mako Shark, is trying to cut through the clutter by reaching out to those who are into the nautical lifestyle whether that is boating, sailing, deep sea fishing, etc.

If Memorial Day weekend doesn’t work, there’s always Shark Week (everyone’s favorite cocktail occasion, maybe not quite yet, but it should be), Shark Week airs in July.

Thanks,
Courtney

Fun facts about the Mako Shark:

• Fastest shark in the water. A Mako can swim up to 60 mph when on the hunt.
• Nickname: “The Cheetah of the Sea.”
• Extremely adaptable. Can live in warm, cold, shallow or deep water.
• Slightly famous. The Short Fin Mako was featured in Hemingway’s “Old Man and the Sea.”
• Cool trick. A Mako will leap out of the water. Scientists are befuddled at why they do this. We think they want to check out the scene.

Fun Facts about Mako Vodka:

• The Mako shark may like all types of water, but Mako Vodka uses only pure natural iron-free limestone spring water.
• At 75ft, our stills are about the size of 8 Mako sharks lined up from head to fin. Mako Vodka is five-times distilled for exceptional purity.
• We add oven-dried, medium-roasted malted barley to our mash bill. Sure a Mako shark wouldn’t go for barley, but our fans love the taste.
• We’re also slightly famous. Mako Vodka was awarded a 93 rating, gold medal from the Beverage Testing Institute.

Summer Cocktails

Mako® Shark-in-the-Water Martini
1 part Mako Vodka
1/2 part Blue Curacao
1 part Sweet & Sour (or Fresh Lemon Juice)
Splash Cranberry Juice
Combine in a shaker with ice. Shake and strain. Garnish with lime wedge.

Mako® Raspberry Sharkbite Martini
1 part Mako Vodka
1 part Chambord Black Raspberry Liqueur
1 part Sweet & Sour (or Fresh Lemon Juice)
Combine in a shaker with ice. Shake and strain. Garnish with lime wedge.

Mako® Blue Ocean
1 part Mako Vodka
1 part Blue Curacao
1 part Pineapple Juice
1 part Cranberry Juice
Combine in a glass with ice and stir. Garnish with lime wedge.

Mako® Harborside Chiller
1 part Mako Vodka
1 part Peach Schnapps
1 part Lemonade (or Sweet & Sour)
1 part Cranberry Juice
Splash Club Soda (optional)
Combine in a glass with ice. Top with Club Soda, if desired. Garnish with lime wedge.